Funnel Overview
Your applicant conversion funnel for the current term. Figures update as the engine delivers, and reconcile exactly with your invoices.
Pool size
1,400
+54last 7 days
Touchable
1,192
+44last 7 days
Reached
1,096
+91last 7 days
Engaged
536
+71last 7 days
Application-link clicks
1,377
+72last 7 days
Attributed submitted applications
242
+36last 7 days
Enrolments
20
No changelast 7 days
242
cumulative attributed submitted applications
300
58 to go
600
Not reached
1,000
Not reached
Engaged pool
45.1%
242 of 536 submitted
Holdout
9.0%
13 of 145 submitted
+36.2 percentage points · 5.04× ratio
Validated against a randomized control group.
Guided assessments
71% · 171 applications
Candidates who completed an interactive assessment and received a personalised report before applying.
Personalised follow-up
29% · 71 applications
Candidates who asked questions and received a tailored answer from the engine before applying.
- guided assessments accounted for the largest share of attributed applications this term.
- 65% of attributed applications came from candidates our scoring ranked most likely to convert.
- Every message used was approved by your team before it was sent, and results are validated against a randomized control group.
Trend
Last 10 weeksNo "application started" figure is reported anywhere in this product. Application-link clicks and attributed submitted applications are the only funnel-end metrics we defend in reconciliation.